Some of my favorites are:
What is keyword research and why is it important for SEO?
What is Keyword Research? Keyword Research is a method of researching search terms that people use to find information on search engines. Before we dive into the complex, and often misunderstood world of keyword research and its importance for SEO, let’s first... read more
One Time SEO Vs Ongoing SEO
Almost everything on the web and virtual world is changing rapidly. Businesses moving towards online marketing, modes of payment are shifted to online payment services and Individuals have become more social than ever. Focusing one change from the above is online... read more
20 Fonts We Love That Are Sure To Impress You
“Typography is what language looks like” -Ellen Lupton We are living in the digital age, where typography and design are two most important concepts – when it comes to branding. The one essential element of typography is font selection; because appropriate... read more
Why do you need a Call to Action on your website
A Call to Action Button is a directive that is used to provoke immediate response from your target market and mostly starts with a verb. Great! You have developed a compelling website, have something to offer for your target market and have predefined standards... read more
10 Simple And Effective Ways to Brand Your Business Online
If your business is not on the internet, then your business will be out of business. – Bill Gates Branding means marketing strategy to create a unique symbol, logo or slogan that helps you to differentiate your business from others. But branding demands promotional... read more
Online payment options for small businesses
Over the past decade the online payment modes have brought innovative change to the business industry. ‘Online payment’ refers to the money exchanged electronically by using internet and digital devices without involving cash. The purpose of the service is to make the... read more
Is your website your new home?
Several years ago, on a sudden whim while all our friends were buying homes in a new neighborhood, we reached early morning to register for a home ourselves. Our top two bids were not accepted as someone ahead in the line picked up the available plots. We immediately... read more
How Om Spark was born
My name is Urmila Singhal and I am the proud owner of Om Spark. Having spent 11 years in engineering at Microsoft, 5 of which were in the Search Advertising space, I am well versed in the mechanics of the Online space. Coming from a family that owned different types... read moreArray Data Structures for Program Manager Interview
Everything I do or study, I would like to be able to explain to my 8 or 6 year old children. While dusting my bookshelf, I found an old book that spoke about different data structures in a lot of detail including code snippets from the 90’s. As I read through it, it...read more
Essential elements of a great homepage design
There are as many homepage designs as there are websites. When running a business that relies heavily on making the best first impression, keeping your focus on building a great homepage design is a very important part of your branding and something that you as the... read more
In Page SEO Vs Off Page SEO
You might have come across with this question many times that which of both “In page SEO” and “Off page SEO” is better in comparison. Well to be very honest, there is no satisfactory answer. Where, SEO is important for your website, In page and off page SEO is... read more
Top 10 Best Practices For Website Design
Keep a clear strategy and plan for website design! You have started a business and are planning to have a well-designed and professional website, so you have to follow some basic logical tips. Whenever it comes to a website design, you should keep in mind that you are... read more
Should small businesses invest in SEO?
Should small businesses invest in SEO? Have you ever wondered on the importance of SEO to your business and how SEO can help elevate your online business presence, resulting in more traffic/leads for your website? Let us spotlight the role of SEO that is played in... read more
How to Create an Online Presence for Your Business
A common question people ask is “How to Create an Online Presence for Your Business”. Business always needs to be present at every place where its potential market can be found. But it is difficult to be everywhere when your target market has spread across the world.... read more
Web hosting providers and mobile homes similarity
Last week, I met with one of my real estate friend over coffee and he was explaining on why he thinks mobile homes are a great investment. As I was talking to him, I realized there was a common theme between mobile homes and website hosting. You create this beautiful... read more
